Design Academy Eindhoven

Organic Match is the result of extensive research on the organice food market, food production and sale alternatives, nutrition, functional foods, consumer groups and community services. The project concept is to create an experience of food and sharing, a challenging exchange, an organic give and take. An inspiring introduction to organic food in a non-store context. Bringing generations together through the preparation and enjoyment of a natural meal. the medium of public contact is a TV cooking competition, a TV game show. Organic Match is filmed in organic environments and uses only organic produce, sponsored by local farmers. Two teams consisting of a family matched with a senior each, cook against each other with surprise ingredients in a limited timeframe. The exchange of interests, thoughts and knowledge while preparing and later sharing the meal, offers the possibility of wonderful encounters between all generations.

Concept and prototype in collaboration with Alina Schürfeld.

Cookbook